课程论文--浙商银行个人客户的服务营销策略研究.docVIP

课程论文 浙商银行个人客户的服务营销策略研究浙商银行个人客户的服务营销策略研究 本文从打造标准化服务、注重细节服务、适当使用承诺服务、采用差异化服务和实行专人服务五个方面详细阐述了银行个人客户的服务营销策略,对银行个人客户的营销实践具有一定的指导意义。 关键个人客户 服务营销 策略Zhejiang merchants bank individual customer service marketing strategy ABSTRACT To create standardized services, attention to detail, service, and the proper use of the commitment to service, differentiated services and the implementation of personalized service five to elaborate on a the CZB personal customer service marketing strategy, marketing practice Zheshang Bank personal customers with a certainguiding significance.  Key words personal custome