奥美Public Relations in an Interactive World035[英文版].pptVIP

Public Relations in an Interactive World August 25, 2002 PR in an interactive world The Internet PR on the Web PR for the Web Unresolved issues Discussion Growth of Internet ISP Subscriber Growth: 1997-2001 Asia Pacific Age Education Personal Income Education is driver Reasons for buying a home PC Characteristics of interactive media Global and local Instant and great latency Mass and personal Amplification Facsimile Redefines the concept of truth in the written word Internet Interactive Marketing E-commerce Portal Site Survey Banners Banners Millward Brown Research shows: Signific