中国广告市场报告2009.pdfVIP

An Overview of China’s Ad Market in the First Half of 2009 September 2009 中国广告市场 2009年上半年度回顾 2009年9月 An Overview of China’s rate was +26% for the first half of 2006, +17% for the first half of 2007 and +17% for the first half of 2008) . Ad Market in the First Half of 2009 Ad market performance in the second quarter generally better than the first quarter From the breakdown of the first half of 2009, it is easy to The global financial crisis resulted in cautious ad tell that the ad market performance in the second quarter investment by all industries in the first quarter. is obviously better than the first. Ad investment in the first The market picked up in the second quarter and quarter decreased significantly due to the global financial investment volume in ads has increased. crisis hitting towards the end of last year. Ad spending by mainstream Chinese media in the first quarter amounted to 121.4 billion RMB. The YoY growth is only three percent Since the end of last year, the global economy has been in a and dropped 13 percent from the last quarter of 2008. The continuous slump, which has impacted China’s macro economy quarterly percentage is the lowest since 2005 with many and slowed down its development. As the “barometer” of