旅行社自驾游产品开发中存在的问题及对策.pdfVIP

旅行社自驾游产品开发中存在的问题及对策 摘 要 自驾车旅游（简称自驾游）是近年来我国新兴的旅游方式，以自由、灵活、个 性化等突出特点被旅游者接受和喜爱，它的兴起有深刻的社会与经济原因。随着自 驾车旅游者的增多，自驾游市场已具规模，越来越多的旅行社、汽车俱乐部、汽车 租赁公司看好并涉足这一市场的开发。 本文的主要研究内容有：自驾游的发展规模和条件、类型及特点、旅行社自驾 车旅游产品开发的瓶颈和障碍、旅行社自驾车旅游产品的发展对策。本文的特点主 要有：1.以系统性、客观性思想为指导，由表及里的对自驾游进行探讨，构建自驾 游研究的体系框架。2.本文结合中旅总社百车自驾旅游产品的案例，对旅行社自驾 车旅游产品开发进行分析，从我国国情出发进行自驾游市场与产品的开发研究。3. 针对我国旅行社自驾游面临的瓶颈与障碍提出相应自驾游产品发展对策。 本文具有两个基本成果：一是结合实际，实践联系理论在自驾游产品开发问题 的研究分析中得出一定的规律性总结，暴露出类似安全缺乏保障，配套设施和服务 滞后，旅游信息不完善，产品匮乏等一些问题。二是结合自驾车旅游的一般特点和 自驾游旅客的行为特征，立足国情提出对旅行社自驾游产品开发具有较强的针对性 和实用性的建议和对策。 关键词： 自驾游 旅行社 问题 对策 I 旅行社自驾游产品开发中存在的问题及对策 Abstract Drive tourism is a newly emerged form of tourism in China during the past several years. With deep social and economical reasons for its rise, drive tourism is accepted and favored by tourists because of its freedom, versatility and individuation. As the population of drive tourists grows, the market for drive tourism has already established its scope. As a result, more and more travel agencies, automobile clubs and car rental companies start joining in the exploration of this market. The main study are as follows: Car development of the conditions and type of travel agencies Car facing bottlenecks and obstacles, and travel agents since the development of tourism products driving countermeasures. In this paper, the characteristics are: 1. A systematic, objective thinking of the conduct of the Car, Car Construction on the system framework.2. Based in the brigades 100 vehicles Drive tourism products of the case, the self-driving travel agencies to analyze the development of tourism products, from Chinas national condition for Car market research and product development. 3. In view of th