市场营销课件04-mr participants.pptVIP

Exploring Marketing ResearchWilliam G. Zikmund Chapter 4: The Human Side of Marketing Research Mission Statement Identifies the research department’s purpose within the organization Research Departments Perform a Staff Function Clients Director of Research Research Analysts Cross-Functional Teams Research Supplier A commercial marketing research service that conducts marketing research activities for clients Syndicated service Standardized service Provides customized research Greenbook 1998-1999 : International Directory of Marketing Research Companies and Services (Serial) Ethica