市场营销课件09-survey types.pptVIP

Exploring Marketing ResearchWilliam G. Zikmund Chapter 9: Survey Research: Basic Communication Methods Surveys Surveys as a respondent for information using verbal or written questioning Communicating with Respondents Personal Interviews Door-to-Door Shopping Mall Intercepts Telephone Interviews Self-Administered Questionnaires Personal Interviews  Good Afternoon, my name is _________. I am with _________ survey research company. We are conducting a survey on_________ Telephone Surveys Telephone Surveys Central Location Interviewing Computer-Assisted Telephone Interviewing Computerized