【毕业论文】论广州市天马旅行社的危机管理.docVIP

毕业设计（论文） 题目： 论广州市天马旅行社的危机管理  论广州市天马旅行社的危机管理 摘要 自中国加入WTO，具有雄厚经济实力、先进技术、优质服务和丰富市场经验的外国旅行社纷纷涌入中国旅游市场，给我国旅行社经营带来了极大的危机，确定危机管理的战略战术，吸取其他行业先进的危机管理经验，我国旅行社行业的当务之急， THE GENERAL THEORY OF GUANGZHOU HOLIDAY TRAVEL CRISIS MANAGEMENT ABSTRACT Since China joined the WTO, with strong economic strength, advanced technology, quality service and rich market experience of foreign travel agencies have been pouring into Chinas tourism market and travel to China has brought great business crisis, coupled with an increasingly competitive, complex Tourism market and travel agents become highly sensitive business activities and the dependence on the external environment industry characteristics, domestic travel agencies began to attach importance to crisis management.Recognizing the crisis, to understand the crisis, crisis management to determine strategy and tactics learn from other profession advanced crisis-management experience; this has become urgent in travel industry. This paper, through travel agents in Guangzhou City Holiday, in-depth analysis of the status and travel agency business process risk management problems, explore strategies to tackle the crisis of domestic travel agencies.This paper argues that the countermeasures to solve the crisis prevention, crisis management and crisis to consider three aspects of the summary, in order to achieve effective to reduce and avoid the purpose of travel generated crisis, to promote tourism in our country to development faster even better. Key words：travel crisis； Guangzhou Holidaystrategy 目 录 1 绪论 1 1.1 研究的目的和意义 1 1.2 国内外研究历史和现状 1 1.3 研究的内容和方法 2 2 旅行社危机管理的基本理论 4 2.1 危机与危机管理的概述 4 2.2 旅行社进行危机管理的必要性 5 3 广州市天马旅行社危机管理的现状 6 3.1 公司简介及组织结构 6 3.2 广州天马的危机管理现状 7 4 广州市天马旅行社危机管理存在的问题 9 4.1 产品单一，缺乏个性，低价为主 9 4.2 导游整体素质较低，人才流失严重 9 4.3 管理水平较低 9 4.4 营业收入低下 10 4.5 信誉度不高 10 4.6 突发性事件处理能力较差 10 5 广州市天马旅行社的危机管理的策略 12 5.1 危机的预防 12 5.2 危机的处理策略 13 5.3 危机的总结 15 6 结论 17 参考文献 18 致谢 19  1 绪论 1.1