【毕业论文】美的集团多元化发展分析.docVIP

毕业设计（论文） 题 目： 美的集团多元化发展分析  美的集团多元化发展分析 摘 要 企业如何成长, 如何在成长中增强竞争力, 如何减少失败的可能性, 历来是一个重大的战略问题。从世界上许多著名跨国公司的发展史来看, 其成长一般都遵循由单一业务到多元化的成长规律。多元化经营是产业走向成熟的必然选择, 是企业发展到一定规模的必然选择。美的一直保持着健康、稳定、快速的增长，已经成为以家电为主的大型综合性现代化企业集团，美的的多元化战略实施历程的确值得我们研究。本文通过对美的集团的多元化战略实施进行研究分析，从中得出一些规律性的认识，能为多元化企业，特别是新形势下的外经贸企业的发展提供参考。 关键词：美的集团；多元化；战略 ANALYSIS OF THE DIVERSITY OF THE MIDEA GROUP ABSTRACT How to grow, how to enhance their competitiveness, growth, how to reduce the possibility of failure has always been a major strategic issues. From many parts of the world history of the development of a well-known multinational companies, itsgrowth is generally followed by a single business to the growth of a wide range of laws. Industry diversification is an inevitable choice for mature, is developed to a certain size of the inevitable choice. The United States has maintained a healthy, stable and fast growth, has become a household electrical appliance-based modernization of large-scale comprehensive enterprise group, the United States and the implementation of the strategy of diversification of the course is indeed worthy of our study. In this paper, the United States through the diversification of the group analysis of the implementation of the strategy, to draw some understanding of the law, to a diversified enterprise, especially in the new situation of the development of foreign trade enterprises to provide reference. Key words: diversification；strategy；the midea group 目 录 1 绪论………………………………………………..………………..…………………….. 1 1.1 研究的背景及问题的提出……………………..……………………………………1 1.2 文献综述...........................................................1 2 多元化发展理论…………………...…………………………..…………………………..2 2.1 多元化发展的定义和实施意义…………………………………………………..…..2 2.2 判断应否实行多元化发展的标准和多元化发展模式的选择………………..……..2 2.3 多元化发展的途径…………………………………………………………..………..3 3 美的集团多元化发展现状………………….…………………,,………..………………..4 3.1 美的集团多元化发展历程………………………………………..…………………..4 3.2 美的集团产品结构现状…………………………………………..…………………..4 4 美的集团多元化发展的不足之处……………….………………….…….……………....6 4.1