【毕业论文】明基集团多元化发展存在的问题及对策.docVIP

明基集团多元化发展存在的问题及对策 摘要 在经济全球化的今天，企业之间的竞争日趋激烈和残酷，多元化发展已经成为企业发展的一个重要武器之一。但是如何选择走相关还是不相关多元化道路，如何更好的发挥各自优势，却是大多数企业存在的问题。 本文以明基集团为分析对象，运用多元化相关理论，首先简要阐述明基集团多元化发展的背景和现状，接着，对明基集团投资医院的不相关多元化进行分析，通过对其存在环境的机遇威胁及自身优势劣势分析，发现其在发展过程中存在问题。本文提出明基集团的发展需要抓住机遇，迎接市场挑战，充分发扬自身优势，改变劣势，并就问题题提出相关对策，希望能对集团有所帮助，并给广大企业一个借鉴。 关键词：明基集团；多元化；不相关多元化；SWOT分析 BENQ DIVERSIFICATION PROBLEMS AND SOLUTIONS ABSTRACT Today, as economic globalization, the economic integration makes the competition between enterprises becoming fiercer and crueler. One of most important weapons for the enterprise is the Diversified development. But for most of the enterprises, choosing the relevant or independent Diversified Development and how to bring its advantage into play is the main problem that existed. In this paper, according to the analyzing of the BenQ Corporation, with the diversity-related theory, first of all, set out the background and current situation of BenQ’s at the Diversified Development briefly. And then, base on analyzing of independent diversification that, BenQ invest money in hospital. I have found the problems in the process of its development with analyzing the threats and opportunities come from the environment, and its own advantages and disadvantages. In this paper, I propose that, the BenQ’s development needs to seize the opportunities, needs to face the market challenges, to make a full development on its advantages, transforms disadvantages into advantages, and this paper has moved an amendment which related to the problem excited. I wish it could be helpful for BenQ group, and be useful for reference enterprises. Key words: BenQ ; Pluralism ; Independent pluralism ; SWOT analysis 目 录 1 绪论 1 2 企业多元化相关理论 2 2.1 多元化的概念及种类 2 2.1.1 相关多元化 2 2.1.2 不相关多元化 2 2.2 相关与不相关多元化的优势与风险 2 2.2.1相关多元化 2 2.2.2不相关多元化 3 3 明基集团概况及多元化发展过程 4 3.1 明基集团概况 4 3.2 明基集团多元化的发展过程 4 4 明基集团不相关多元化发展的SWOT分析 6 4.1外在机遇(Opportunities) 6 4.1.1宏观政策方面 6 4.1.2市场需求方面 6 4.1.3医改方面 7 4.2外部威胁(Threats) 7 4.2.1观念差异 7 4.2.2行业竞争 8 4.3内部优势(Stren