中小企业电子商务发展经济管理学院本科毕业论文终结版.doc

********经济管理学院 *****学年第二学期 毕业论文 专 业：工商管理 班 级：工商管理 班 姓 名：** 学 号：16号 指导老师：**** 摘 要 电子商务，作为新经济时代下的产物，已经成为众多企业关注和利用的焦点。电子商务的发展更是为中小企业和大企业竞争提供了很好的机会和平台。本文参考了国内外企业发展电子商务的许多资料，立足于中小企业如何通过电子商务实现传统产业与现代经济的结合、促进内部管理、改善客户关系、扩大影响和知名度、降低成本、提高经济效益等方面，在充分阐述了目前我国电子商务实施环境的基础上,针对一家中小型私营制造企业--****公司当前开展电子商务过程中存在的一些问题，比如网站建设、人才培养以及营销等方面进行了分析研究，并提出相应的实施策略，其中重点是关于网络营销的实施策略。 中小企业发展电子商务,是大势所趋。在内外条件都不完善的今天,如何利用现有资源,大力推动中小企业电子商务的发展,是值得我们认真研究和思考的。 关键词 ****公司 电子商务 实施策略 Abstract Electronic Commerce(EC), which is the production of the new economic era, has been the focus of attentions of many enterprises. It gives more opportunities and platforms to the Small and Medium-Sized Enterprises (SMEs) to compete with the Large Enterprises. This thysis made reference to much data of the domestic and international business enterprises in developing EC and how to realize business process reengineering and the combine of the traditional industrial and the new economical in order to promote the internal management, ameliorate the customer relationship, extend the influence and the famous level, reduce production costs, increase the economical benefits etc. aspects, on the base of defining the environment about our country implement EC at present, aim at one SME—Zhejiang Chaoqian Co.Ltd., carrying out EC exists some problems at present, carry on an analytical research at the website construct, the talented person develop and marketing aspects etc., put forward the implement strategy for correspond . The point is an implement strategy concerning the web marketing. SMEs develop EC, is an irresistible general trend.We should serious research and think how to promote the development of EC of SMES utilize existing resourses in today which inner and outer conditions don’t perfect enough. Key words Zhejiang Chaoqian Co.Ltd. Electronic Commerce Implement strategy 目录 摘要 I Abstract II 第1章 绪论 1 1.1选题背景 1 1.2研究目的与意义 2 1.2.1研究