作坊式服装出口企业的发展方向毕业论文.docVIP

普 通 本 科 毕 业 论 文 学 院 艺术学院 学生姓名 李 开 学 号 0083466 专 业艺术设计(视觉传达)届 别 2012届 指导教师 吴忠华 职 称 教 授 二O一二 年 五 月 普通本科生毕业论文（设计）诚信承诺书 毕业论文（设计）题 目 作坊式服装出口企业的发展方向 学生姓名 李开 专　业 艺术设计（视觉传达） 学 号 0083466 指导老师 吴忠华 职 称 教授 所在学院 艺术学院 诚信承诺 本人慎重承诺和声明： 我承诺在毕业论文（设计）活动中遵守学校有关规定，恪守学术规范，在本人的毕业论文中未剽窃他人的学术观点、思想和果Abstract The article focuses on the direction of development of the workshop and garment export enterprises, to Weihai Wanxing Garments Co., Ltd., for example, the first enterprise environment with its own status quo analysis, and propose appropriate solutions. With the needs of the exports, workshop the increase in business, unbeaten in the competition, in order to seek development in the brutal competition, more and more enterprises in the thinking and exploring their own direction of development. Through its own internship job, I learned that the garment export enterprise development difficult. In particular, the workshop or home-based business will encounter a bottleneck in the development, for these enterprises, the transition or maintain the status quo is always the many problems. Three years of university study theoretical knowledge they learned the actual combination of induction practice for small clothing export enterprises and to sum ??up the problems, propose appropriate solutions. Mainly through the analysis the Wanxing Garments Co, Ltd. an enterprise environment with its status quo, and by comparison of its current mode of existence and future survival mode to confirm the direction of development, the main strategy: own-brand strategy; corporate culture and employee training; with professionals, optimizing personnel structure; to establish a sound customer relationship system. The future: never professional to professional; set up a business reputation; never brand to brand. From reality, to be understood in the theory, theory and practical combination is the last word. 【Key words】Low-c