基于客户价值的承德露露客户关系管理研究.docVIP

河 北 工 业大 学 毕 业 论 文 作 者： 陈小东 学 号： 103434 系(专业)： 管理系（工商管理专业） 题 目：基于客户价值的承德露露 毕业论文中文摘要 基于客户价值的承德露露客户关系管理研究 摘要： 客户关系管理已经成为企业在日趋激烈的竞争环境下的必然战略选择。而客户价值管理则是客户关系管理的核心。因而，根据企业的情景，建立适合本企业的客户价值管理，用以支撑贯穿于企业各个管理环节的客户关系管理，对于企业成功实施有效的客户关系管理是至关重要的。通过对现阶段进行分析，客户终身价值 毕业论文外文摘要 Title Hebei Chengde Lolo Co., Ltd. Customer Management Method Abstract Customer relationship management has become an inevitable strategic choice for enterprises in the increasingly fierce competitive environment. And customer value management is the core of customer relationship management. Thus, according to the scenarios, the establishment of customer value management for the enterprise, for the support throughout the various management aspects of the enterprise customer relationship management is critical for business success, the implementation of effective customer relationship management. Learning with the introduction of this thesis, basic knowledge of the customer relationship management to Chengde Lolo Group study, by Chengde Lolo Group at this stage in-depth research to understand the evaluation system, and thus quantitative classification, forprovide a set of customer value analysis and customer management approach, scientifically customer relationship management has important theoretical and practical value. And they faced before in the industry environment and the background and Chengde Lolo Group pointed out that the Chengde Lolo Group ，relationship strategy and resource allocation strategy specified in the customer relationship management strategy to help enterprises limited energy and resources into the most valuable and the development potential customers who work out for their own development, customer relationship management has strong practicality, feasibility, it is worth peers and learn from. Keywords： Chengde Lolo Group Customer Relationship Management Customer Lifecycle Customer Value Customer Lifetime Value  目 次 1 引言 1 1.1 研究