索尼的品牌管理-英文版.pptVIP

  • 99
  • 0
  • 约5.03万字
  • 约 57页
  • 2017-09-19 发布于广东
  • 举报
管理咨询培训

He spoke this just after his inauguration Sony will provide users with new ways of designing their lifestyles through the introduction of VAIO. Our hope is to create new market by offering such lifestyle solutions. Kunitake Ando In order to clearly differenciate Sony from others in a way no other brand can do, and in order to empower people with new lifestyle proposition, We decided to combine least VAIO with Digital Handycam that enjoy overwhelmingly high share and high brand recognition. Let us take a look at Digital Handycam and VAIO combined advertisement Digital Handycam Let us keep a

文档评论(0)

1亿VIP精品文档

相关文档