市场营销-Analyzing Consumer Markets and Buying Behavior.pptVIP

Objectives Influences on Buying Behavior Buyer Decision Making Simple Response Model Model of Buying Behavior Cultural Factors Social Factors Influences on Consumer Behavior Psychological Factors Maslow’s Hierarchyof Needs Four Types of Buying Behavior Consumer BuyingProcess Decision Making Sets Steps Between Evaluation of Alternatives and a Purchase Decision How Customers Use orDispose of Products Review Influences on Buying Behavior Buyer Decision Making Stimulus Organism Response Buyer’s decision process Problem recognition Information search Evaluation Decision Postpurchase