经济学专业毕业论文--南京文化产业发展的SWOT分析及战略选择.docVIP

摘 要 文化产业已成为国民经济的新的增长点和支柱产业，被称作为“21世纪黄金产业”有着良好的经济效益和前景，在经济发展中起着越来越重要的作用。 关键词： ABSTRACT Cultural industry has become a new growth point of national economy and pillar industries, known as the gold industry in the 21st Century has a good economic and prospects of economic development plays an increasingly important role. Nanjing is located in the Yangtze River Delta economic center, as the ancient capital of ten dynasties and historical and cultural city, has a rich cultural heritage and rich cultural resources, the formation of a cultural industry with its own characteristics. This paper introduces an overview of the cultural industry in Nanjing and Nanjing cultural industry development, and model this strategy based on SWOT analysis tool, from the strengths, weaknesses, opportunities and threats to four more comprehensive analysis of the conditions for the development of cultural industries in Nanjing, Found mainly as its advantages: geographical advantages, and cultural resources, etc.; disadvantage is mainly reflected in: imperfect system of cultural industries, cultural industries uncompetitive, etc.; opportunities mainly in: join WTO in favor of cultural industries, strong government Support; the threat is mainly reflected as follows: the culture of globalization led to the impact of urbanization and cultural damage to industry resources and more. Finally, based on the above analysis, puts forward the development of cultural industries in Nanjing to promote the relevant countermeasures. Key words: Cultural industry，SWOT analysis，Industrial competitiveness 摘 要 I ABSTRACT II 引 言 1 一、SWOT分析方法．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．1 二、南京文化产业发展概况 3 三、南京文化产业发展的SWOT分析 4 （一）文化产业发展的优势 4 （二）文化产业发展的劣势 6 （三）文化产业发展面临的机遇 7 （四）文化产业发展面对的挑战 9 四、南京文化产业发展的战略组合．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．9 参考文献 13 致 谢 15 引 言 文化产业是从事文化产品生产、流通和提供文化服务的经营性活动的行业总称，以产业为手段来发展文化事业，以文化为资源进行生产向社会提供文化产品服务。文化产业已成为国民经济的新的增长点和支柱产业，被称作为“21世纪黄金产业”有着良好的经济效益和前景，在经济发展中起着越来越重要的作用。当前在世界经