经济学专业毕业论文--绍兴黄酒产业转型升级研究.docVIP

摘 要 浙江绍兴是黄酒制造业的发祥地和传统基地，黄酒制造是绍兴最具特色的传统产业之一，且紧联农户，是促进农民增收的重要途径。近年来绍兴黄酒产业较快发展，但区域局限、创新能力不足等问题仍较明显。这就要求绍兴黄酒产业转型升级其次从、、等方面分析了的优势条件，然后剖析了存在的主要问题，包括、品牌缺乏个性等，最后有针对性从、、强化市场营销等方面提出促进的对策措施。 关键词： ABSTRACT Zhejiang Shao Xing rice wine industry is the birthplace of traditional base, and rice wine manufacturing is the Shao Xings most distinctive traditional industries, and clung farmers one of farmers income, is to promote the important way. Shao Xing rice wine industry in recent years, but the rapid development of regional limitations, innovation ability such problems still is obvious. This requires Shao Xing rice wine industry from the transformation and upgrading of confidence, moderate, improvement and integration, increasing the linkage of industries and improving the environment, promoting Shao Xing yellow wine industry development. His paper first analyzes the Shao Xing rice wine industry background of the transformation and upgrade from industry, second overall, industry distribution, product system are analyzed in terms of the transformation and upgrade of Shao Xing rice wine industry, and analyzes the advantages of Shao Xing rice wine industry the main problems of transformation and upgrade, including the overall technology level is not high, brand lack personality etc, ultimately targeted optimize industry structure, the promotion from rice wine development level, increase brand operation, promote development of yellow rice wine producer services brand value, put forward the wine industry to promote the transformation and upgrading of countermeasures. Keywords: industrial upgrading, rice wine, brand 显示对应的拉丁字符的拼音 字典 摘 要 I ABSTRACT II 引 言 1 一、绍兴黄酒产业转型升级的背景分析 2 二、绍兴黄酒产业转型升级的优势条件 3 （一）行业总体稳定增长 3 （二）龙头主导态势较好 3 （三）发展基础条件较好 3 （四）产业布局相对集中 4 （五）产品体系日渐丰满 4 三、绍兴黄酒产业转型升级存在的问题 4 （一）科技技术水平不高 5 （二）产品品牌特色缺乏 5 （三）营销人才较为稀缺 6 （四）行业内部竞争无序 6 四、推进绍兴黄酒产业转型升级的对策 7 （一）优化产业结构，加大品牌运作和保护 7 （二）强化市场营销，加快营销人才培养 8 （三）弘扬黄酒文化，推进黄酒新城建设 8 （四）加强科技进步，促进产业创新发展 9 （五）加强组织领导，推进产业共荣发展 9 参考文献 10 致 谢 11 引