广电传媒的跨地域经营.docVIP

广电传媒的跨地域经营 　　摘要 近年来，我国传媒产业化、市场化步伐加快，广播电视业跨地区经营成为一大不可逆转的趋势，受到业界和国家相关部门的重视，各地广电集团在这方面有了一定的政策空间和市场空间，广电传媒在跨地区扩张的过程中，不断探索适合自身发展的新途径。 　　关键词 广播电视产业 跨地域经营 合作 　　 　　Abstract In recent years, with the acceleration of the enterprization and market-orientation in the media, trans-region management of the broadcasting and TV Industry has become a tendency, gained more attention of our government and the broadcasting and TV Industry itself, and gained more political permission and more quotion in the market. During the process oftrans-region management, the broadcasting and TV Industry unceasingly expl