外贸英语函电课件Unit_3.pptVIP

全套课件 Unit 3 Establishing Business Relations (建立贸易关系) Objective Importance Channels Writing steps Sample When writing a letter of establishing business relations, tell your receiver how you get his name and address, what your business line is, state your idea and purpose, express your hope to cooperate in future business and to get an early reply. The channels to get information about prospective dealers attendance at the export commodities fairs or exhibitions（Canton Fair广交会）; the chambers of commerce（商会）, the commercial counselor’s offices（商务参赞） or other commercial institutions at home and abroad. the introduction from business connections; mutual visits by trade delegations（贸易代表团） or groups; The channels to get information about prospective dealers market investigations; self-introduction by customers them- selves; banks; advertisements in newspapers and magazine. Writing steps 1）The source of his information (关于寄信人获得收信人情况的渠道的表达方式：) 2) The sender’s intention of writing the letter写信意图 3) The business scope of the sender’s firm 业务范围 4) The reference as to sender’s firm’s financial position and integrity 资信情况 5) An incentive to reply （closing） Typical expressions 1）The source of his information (关于寄信人获得收信人情况的渠道的表达方式：) a. We have obtained your name and address from … b. Your firm has been recommended to us by… c. Through the courtesy of …, we come to know your name and address. d. We owe your name and address to … e. We are indebted to … for your name and address. f. Your name and address have been given to us by… g. On the recommendation of …, we have learned with pleasure the name and address of your firm. 2) The sender’s intention of writing the letter写信意图 a. We are writing to you in the hope of entering into/ establishing/ building up business relations with you. b. We take the liberty of writing to you with a view to establishing business relations with you. C. We take this opportunity to write to you in … take advantage of thi