好丽友公司典型产品进入中国市场的案例分析.pdf

好丽友公司典型产品进入中国市场的案例分析.pdf

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PEST SWOTSTP4P I Abstract Chinas rapid economic growth and huge developing potentiality has attracted world wide attention. The main concern of foreign enterprises in China is not only taking advantage of cheap labor in the production bases, but rather aimed at Chinas huge domestic market, and actively promote the localization strategy. This is the key to success for South Korean companies in the China market, the most important task faced by the Korean companiess is the localization strategy and to adapt the local community. At present, although many South Korean companies have experienced a variety of failures in the Chinese market, there are still many highly competitive South Korean companies surviving in the Chinese market. Orion is one of the successful companies typically based on Chinese market. Orions secret of success lie

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