温州招商银行零售银行业务的发展战略研究.pdfVIP

Abstract Around the 21st century, foreign commercial banks tremendous changes have taken place in the retail banking. The position and function of retail banking among the commercial bank is rise constantly. In the large and medium-sized banks, such as Citibank, retail banking contributes over 40% of total profit. Retail banking increased the depth and breadth of the banking business to achieve economies of scale and scope economies, and opening up a new source of profit for banks. Along with the development of domestic financial markets, banking sector reform and development constantly, as well as the competition awareness and the product innovation of China s commercial banks to continuously improve. The variety of the retail banking is becoming more abundant, the scale of business gradually expanding. From savings deposit competition to “credit card war” in 2004, and from the mortgage market and personal financial management products to the endless, every main competition in the field of retail banking of China s major commercial banks is becoming fiercer. Several state-owned commercial banks and joint-stock commercial banks have made their strategic obj ectives to retail banking. Especially in 2006, many banks are listed in stock markets one after another, which simultaneous regard it as the future development of strategic focus. With the implementation of “People s Republic of China foreign banks Management Ordinance” in 2006, foreign capital banks can operate residents RMB business. Foreign banks focus the same retail banking business, and have already begun to create large-scale retail banking outlets, and increased staff. Wenzhou s banking sector has been the competitiveness of the retail banking from the simple business of competition into strategic competition. The im