巴士在线公司发展战略研究.pdfVIP

要 当前，中国传媒行业一方面进入了最好的历史发展时期，另一方面，行业内 部企业间的竞争愈发激烈。与此同时，入世为中国传媒业带来的最大影响是对现 行传媒运作和经营模式的挑战，目前的现状却不容乐观。中国传媒，正越来越多 地感受到来自全球媒体市场和国内企业间的竞争压力。面对如此形势，巴士在线 公司必须寻求一条适合自身发展的道路，制定一套量身而做的发展战略。本文的 目的就是探讨巴士在线公司的发展战略，并针对其战略提出有效的建议，促使巴 士在线公司能更好的发展。 本文结构如下：第一章，介绍巴士在线公司所在行业的背景，阐述了战略发 展相关理论；第二章，利用PEST 分析法对影响巴士在线公司的内外部环境进行分 析，并运用SWOT 分析模型，对巴士在线公司面临的机遇、挑战，自身的优势、 劣势进行了全面的分析。第三章，简要介绍了巴士在线公司战略发展目标。此外， 还详细分析影响战略实施的构成因素。第四章，首先分析影响巴士在线公司战略 实施的内外部环境，其次，介绍人力资源、企业文化、资本运营和资源整合等方 面探讨如何保证巴士在线公司的战略有效实施。 关键词：发展战略 战略管理 PEST 分析法 战略实施 1 Abstract At present, on the one hand ，Chinas media industry access to the best development period in history, on the other hand, trades internal competition between enterprises in the increasingly fierce. At the same time, Chinas media industrys accession to the WTO for the greatest impact on the existing operation of the media business model and the challenges ，the present status quo is not optimistic. Chinas media is increasingly felt from the global media market and domestic enterprises competitive pressure. Faced with this situation, the bus online must seek a development path suited to their own, and do develop a tailored development strategy. The purpose of this paper is to explore the bus-development strategy, and an effective strategy against its proposal to the bus online which can be better development. This paper is structured as follows: Chapter 1, introducing the background of media industry, strategic development expounded the theory. Chapter II, use PEST analysis of the impact of the bus online within the external environment for analysis. And use SWOT analysis models, Facing the bus online opportunities, challenges, and their advantages, disadvantages conducted a comprehensive analysis. Chapter III, briefed the