风潮餐饮有限公司“战锅策”项目商业计划书.pdfVIP

暨南大学硕士论文 风潮餐饮有限公司“战锅策”项目商业计划书 中文摘要 近年来，随着收入水平的提高，人民群众对于餐饮消费的诉求也在水涨船高。 近五年，即使是在全球经济低迷的大环境下，我国国内的餐饮市场也保持了平稳 较快地增长。 随着时代的发展，国内餐饮行业的规模化、专业化经营已经是大势所趋。无 论是西方的“肯德基”、“麦当劳”等品牌，还是我国本土的“小肥羊”、“海底捞” 等品牌，都已经在国内各大中城市蓬勃发展，并且凭借其连锁经营的各方面优势 迅速抢占市场，不断扩张。 战锅策创意火锅餐厅，作为一个拥有上百家加盟店的餐饮连锁品牌，凭借其 特色的“一人一锅”的火锅餐饮模式和独树一帜的店面装修风格，已经拥有了在 全国餐饮市场实现布局的竞争力。 风潮餐饮有限公司是由创始人陈木风先生成立的一家专门从事餐饮行业的 有限公司，公司拟于2012 年5 月成立。在公司成立之前，陈先生已与战锅策全 国火锅连锁企业达成合作协议，在西安建设“战锅策”特许加盟店。 本文从火锅餐饮行业的背景和宏观经济环境入手，对公司建设餐饮加盟店的 组织结构，特许经营策略和方法，市场需求分析等方面作了全面的阐述。并为公 司提供了组织结构、人力资源和市场营销方面的一些策略。对公司的财务水平也 做出了一定的分析和预测。 最终结论是：本项目能够实现投资回报，具有良好的市场前景。 关键字：商业计划书；餐饮连锁业；创业管理 III 暨南大学硕士论文 风潮餐饮有限公司“战锅策”项目商业计划书 ABSTRACT In recent years, with the gradual increase of the income level, people’s consumption in food beverage is increasing as well. In recent five years, our domestic market in food beverage has been increasing stably and faster even through the depressive global economy. With the development of the time, the going-to-scale and professionalization of the food beverage is an irresistible general trend. No matter the western fast food such as KFC, McDonalds, and so forth, or such the local brand as Little Sheep, Haidilao Huo Guo, all of them have been vigorously developing in both big and medium-sized city; have seized the market rapidly and expanded continuously by means of the advantage of the chain-store operations in all respects. As a chain-store brand that owns more than 100 member stores, the Changood has already had competitive power in the food beverage market by means of its unique feature ‘one person one pot’ and the renovation style of flying its own colors. Fen