比亚迪汽车发展问题研究论文.doc

山西农业大学信息学院 毕 业 论 文 比亚迪汽车发展问题研究 学院 信息学院 专业 国际经济与贸易 班级 国贸信093班 姓名 白岩鑫 学号 2009153826 指导教师 张源媛 职称 讲师 二〇一年六月 关键词：比亚迪 发展问题 发展对策  Study on theproblem of BYD Auto Development Abstract: the rapid development of the situation in China automobile industry, how to develop the domestic independent brand automobile, formed with all the influence in the domestic and international automobile market transnational auto companies, is the primary task of the development of Chinese automobile industry. However, the automobile industry as one of the important pillar industries of our national economy, its level of development to a certain extent, on behalf of the industrialized countries. Since joining the WTO, China's auto industry has been rapid development, many independent brands have emerged, but the development level of China's automobile industry and foreign auto industry of developed country still has a big gap. And BYD entered the automobile industry from 2003, 2008 was the "Warren" Buffett investment, has annual sales of BYD Auto has exceeded 500000, BYD automobile at the same time also in the automotive field of new energy, environmental protection and the domestic leading position. This paper will focus on the development of sales, BYD environment, human and other aspects of analysis, in order to complete the research on the development of BYD auto. Keywords: BYD development issues Countermeasures 目 录 引言 1 1.比亚迪汽车发展现状 1 1．1比亚迪简介 1 1.2比亚迪发展现状 1 1.2.1比亚迪发展现状与挑战 1 1.2.2 比亚迪生产现状 2 1.2.3比亚迪销售现状 3 2.比亚迪汽车发展面临的不利因素与存在问题 4 2.1比亚迪面临的外部不利因素 4 2.2比亚迪发展中存在的问题 4 2.2.1忽视自身品牌建设 4 2.2.2“低价跑量”的营销渠道 5 2.2.3缺乏人才 5 2.2.4缺乏科技创新力 5 2.2.5生产标准化不足 5 2.2.6忽视售后服务 6 3.比亚迪汽车的发展对策 6 3.1比亚迪品牌战略 6 3.2比亚迪市场营销战略 7 3.4进行科技创新 8 3.5提高生产水平与能力 8 3.6完善售后服务质量 9 结语 11 参考文献 12 致谢 13 2010年开始，汽车销量突破了1800万辆，持续保持汽车销量第一，汽车工业的总产值超过2万亿元的大关，汽车产业的就业人数破亿，因而汽车工业已经成为拉动我国经济增长的重要支柱产业之一。我国从2009年以来汽车销量持续上升，坐稳了全球汽车销量第一的位置。以中国为代表的发展中国家，因为汽车保有量低，市场需求量巨大，所以汽车销量将会在今后呈现出超过全球平均发展水