《男人装》杂志及其背后的时尚媒介文化研究.pdfVIP

论 文 摘 要 本文以《男人装》杂志为主要研究对象，从形式和内容两方面对文本进行 全面系统的分析，研究杂志的内在特征和风格特点，并结合杂志诞生的时代条件 和社会背景，解读杂志背后的符号含义，进而洞悉中国男性时尚期刊的整体发展 状况。更重要的是，力求通过对《男人装》杂志的细致研究，探索时尚媒体在社 会群体的文化观念形成及引导方面所起到的作用。 本文主要采用内容分析、比较分析、历史分析、定量分析等研究方法，结合 文本分析和文献分析，综合运用传播学、社会学、文化学等学科理论知识，对文 本进行细致研究，探究文本背后隐藏的意义以及社会文化因素，进而为中国男性 时尚杂志乃至整个时尚杂志媒体该如何扬长避短、利用资源，寻找出发展之路。 时尚杂志不会一味的讨好读者，也不会视读者之需求而不见，它总要在这两 者间找到一个平衡点。完美的情况是，既推销了自己的观点，又让读者忠实崇拜； 既与商家实现了合谋，又彻底迷惑了大众。 《男人装》一直在强调其内容的真性情、实用性和趣味性，但从长远发展来 看，杂志更应侧重把握内容的深度性和厚重感。时尚杂志不应该只做潮流的制造 者和发起者，更应该是潮流的思考者和反思者。杂志要反映并要引领社会文化， 这种文化是大众需要的，更是积极健康的。惟有如此，时尚杂志才能步入社会文 化的良性循环圈层中，才能有更灿烂的将来。 关键词：男性杂志，时尚文化，后现代，后雅皮 5 ABSTRACT In this paper, Chinese For Him Magazine is chosen as the research object. This paper will analyze the entire periodical that have already published in detail, and study the intrinsic characteristics and the extrinsic style of this magazine. It also will unscramble the meaning of code hidden under the text by considering the whole developing status of Chinese men’s fashion magazine. most important of all, it will find out how fashion magazines can lead and form the culture concept of social groups by researching this magazine intensively. What the fashion magazine want to do is not try to give readers what they want, neither to ignore the readers’ demand, the wonderful situation is that magazine can find the balancing point, that is let people accept their sight and adore themselves, meanwhile cahoots with manufacturer and glamour readers completely. This paper will use many research methods, such as content analysis, comparative analysis, historical analysis, quantitative analysis, and so on. It will use the knowledge of communication, sociology, culturology, etc. finding the social meaning and the social culture f