2013年高考英语二轮专题训练 阅读理解60天八.docVIP

2013年高考英语二轮专题训练：阅读理解60天8 阅读理解 阅读下列短文，从每题所给的四个选项（A、B、C和D）中，选出最佳选项答题卡上将该项涂 A The iPhone, the iPad, the iPod, each of apples products sounds cool and has become a pad (一时的风尚). Apple has cleverly taken advantage of the power of the letter “i”，-- and many other brands are following suit. The BBC’s iPlayer 梬hich allows Web users to watch TV programs on the internet梐dopted the title in 2008. A lovely bear梡opular in the US and UK梩hat plays music and video is called 搃Teddy?A slimmed-down version of London’s Independent newspaper，was launched last week under the name “i”. In general，single-letter prefix have been popular since the 1990s，when terms such as e-mail and e-commerce first came into use. Most “i”products are targeted at young people and considering the major readers of the Independent’s “i”，it’s no surprise that they’ve selected this fashionable name. But it’s hard to see what’s so special about the letter “i”.Why not use “a”，“b”or “c”instead？According to Tony Thorne，head of Language Center at King’s College，London，“i”works because its meaning has become ambiguous .When Apple uses “i”，no one knows whether it means internet，information，individual or interactive，Thorne told BBC magazines “even when Apple created the iPod，it seems it didn’t have one clear definition，”he says. “However，thanks to Apple，the term is now associated with portability （轻便）， ”adds Thorne. Clearly the letter “i”also agrees with the idea that the Western World is centered on the individual. Each person believes they have their own needs，and we love personalized products for this reason. Along with “Google”and “blog”，readers of BBC magazines voted “i”as one of the top 20 words that have come to define the last decade. But as history shows，people grow tired of fads. From the 1900s to the 1990s，products with “2000”in their names became fashionable as the year was associated with all things advanced and modern. However，as we entered the new century，the trend inevitably disappeared. 56. We can