宁波裕人企业战略管理研究毕业论文.docVIP

毕业论文 （20_ _届） 宁波裕人企业战略管理研究 摘 要 在世界经济全球化、知识化、一体化的“三化”趋势下，产业重心的转移、中国市场的潜力、企业自身的努力，这些都成为积极的正向推动力，帮助着中国企业飞速发展。但伴随着巨大机遇到来的同时，各行各业都面临着越来越严峻的生存竞争和挑战。当具体到每一个企业，面对同样的市场机遇、同样的高增市场、同样的目标人群，有人向前一路飞奔有人向后逐渐消亡这不仅成为整个行业关注的对象，而且在受宏观环境、产业政策影响，企业发展增幅速度明显减缓的浙江地区也显得与众不同。本通过研究宁波集团系统的归纳和总结宁波集团过程和路径提出宁波集团进行的有效战略路径、模式和因素其他企业提供理论指导框架和可行建议Abstract In the world economy globalization, knowledge, and the integration of three under the trend.The transfer of industrial centre of gravity, the Chinese market potential, enterprise own efforts, these have all become positive positive force, help Chinese enterprise rapid development. But with great opportunities come at the same time, various industries are facing more and more severe survival competition and challenges. When specific to each enterprise, faced with the same market opportunities and the same high increase market, the same target groups, someone ran all the way forward, also somebody backward disappearing gradually, the key should belong to an enterprises strategic management is proper or not. In such a competitive background, ningbo yu people group, as ningbo equipment manufacturing of computer knitting machine industry newcomers.In a few short years become domestic computer knitting machine bibcock elder brother, this not only becomes the focus of the whole industry, and by the macro environment, industrial policy influence, enterprise development growth speed greatly slowing in zhejiang cixi region also appears a little different. This paper, through studying ningbo yu people group enterprise since its inception strategy planning and positioning and implement and control. Systematic induction and summarizes the ningbo yu people group process of strategic management and path. Ningbo yulin who put forward the effective group carries on the strategic management strategic path, mode and factors, and puts forward reasonable himself policy recommendations. For other private enterprise strategy management processes of providing theoretica