舟山市水产品发展对外贸易策略研究毕业论文.docVIP

毕业论文 （20_ _届） 舟山市水产品发展对外贸易策略研究 摘 要 浙江省舟山市是中国最大的海水产品生产、加工、销售基地，出口世界五大洲的40多个国家和地区年出口量占我国捕捞海产品的50％ 关键词：SWOT分析；建议Abstract Zhou Shan is Chinas largest Marine production, processing and marketing base, export the five continents of the world more than 40 countries and regions, in exports account for 50% of our fishing seafood. But in recent years processing and export all appear wandering posture, influenced by the financial crisis. But the data shows, the Zhou Shan aquaculture external trade development’s biggest crisis is not market, but resources. Zhou Shan development aquaculture foreign trade the biggest competitive advantage is processing capability, but the less resource let enterprise faced bricks without straw. How to deal with the emerging development bottleneck has become urgent question. This thesis briefly elaborated two international trade theory, from the trade development status quo of Zhou Shan aquaculture, specific analysis Zhou Shan’s advantages and disadvantages of international trade, including brand advantage, technical advantages, the variation to competitive advantage; Export market concentration, anti-risk ability weak, raw materials supply and demand contradiction intensifies, export processing enterprise in small scale, etc. Also points out the opportunities and threats, including government support, aquatic products in the international market demand, rigid RMB appreciation effects and trade barriers of foreign obstacles, etc. Wrote Japans fisheries in foreign trade development as an example, and briefly introduces Japanese aquaculture in recent years, the development and change of the analysis and study of Japans fisheries industry association for Zhou Shan aquaculture, measures for developing foreign trade Renaissance do for reference. Article considering Zhou Shan aquaculture development will generate economic impact, asking good development strategy, namely how to enhance the international competitiveness of Zhou Shan aquaculture counter