诸暨市袜业对外贸易发展策略研究毕业论文.docVIP

毕业论文 （20_ _届） 诸暨市袜业对外贸易发展策略研究 摘 要 诸暨市制袜业较为发达，是全球袜子生产基地。诸暨市袜业在其对外贸易发展中取得了生产规模大、出口增长速度快、出口地位提升等成就，但同时存在着诸如出口袜子高档设备少、自营出口少、出口单价下滑等问题。诸暨发展对外贸易一方面存在劳动力丰富、相关及支持产业发达、交易平台良好等优势，另一方面存在资金缺乏、创新不足、出口品牌缺失等劣势。与此同时诸暨发展对外贸易遇到良好机遇，如输美配额取消、纺织工业调整和振兴规划出台、出口退税提高、政府加大扶持力度等。免不了的还有一些挑战，像原材料价格上涨、劳动力成本提高、对美出口激增等。本文提出了几点建议，最主要的提高劳动生产率，还有鼓励企业实施品牌战略、自主创新，改善融资环境等。 关键词：Abstract Zhuji’s hosiery is developed, and is a global base of hosiery production. In the development of foreign trade, Zhuji has some achievements, such as a large scale of production, a rapid speed of export, a promotion of export status, but also exists some problems, like lacking high-grade equipments, having a less of exports and the export price declines. On the one hand, a rich of workforce abundant, developed relevant and support industry and a good trading platform are Zhuji’s advantages on the foreign trading. On the other hand, funds shortage, innovative deficiency, export brand absence are the disadvantages. Meanwhile, zhuji achieves opportunities on developing foreign trade, such as losing met beauty quotas cancellation, textile industrial adjustment and revitalization plan issued, export tax refund increase, the government increased the support strength, etc. Inevitably, there are some challenges, as the rising prices of raw materials, labor costs rise, exports to the surge, etc. This paper puts forward several proposals, the main improve labor productivity, and encourage enterprises to the implementation of brand strategy, independent innovation, improve financing environment, etc. Keywords: Hosiery；Competitiveness；Foreign Trade；Opportunity; Challenge目 录1 诸暨市袜业对外贸易现状 1 1.1 诸暨市袜业发展历程 1 1.2 成就 1 1.2.1 袜业生产规模大 2 1.2.2 出口增长速度快 2 1.2.3 出口地位提升 3 1.3 存在问题 3 1.3.1 生产设备落后 4 1.3.2 自营出口少 4 1.3.3 出口单价下滑 4 2 诸暨市袜业对外贸易的优劣势 5 2.1 诸暨市袜业发展对外贸易的优势 5 2.1.1 劳动力丰富 5 2.1.2 相关及支持产业发达 5 2.1.3 国内外需求大 5 2.1.4 行业质量高 6 2.1.5 交易平台良好 6 2.2 诸暨市袜业发展对外贸易的劣势 7 2.2.1 资金缺乏 7 2.2.2 创新能力不足 7 2.2.3 出口品牌缺乏 7 3 诸暨袜业对外贸易的机遇与挑战 9 3.1 诸暨市袜业发展对外贸易的机遇 9