湖州地区童装出口贸易状况研究毕业论文.docVIP

毕业论文 （20_ _届） 湖州地区童装出口贸易状况研究 摘 要 改革开放以来，湖州地区童装产群得到蓬勃发展，已成为促进湖州地区区域经济发展的主导产业。在童装产业蓬勃发展的同时，隐藏在其中的问题也渐渐暴露。 本文主要对湖州地区童装出口贸易进行分析，全文共分四部分：第一，主要概括了贸易相关理论，如聚集经济理论、产业集群理论述，列举国内外对于这些理论的不同见解。第二，主要对湖州地区童装出口贸易的现状进行概括，分析湖州地区童装出口具有的优势和存在的问题，认为湖州地区童装出口贸易存在的主要问题是产品技术含量低、企业自主创新动力不足、品牌支撑缺乏、营销方式落后等，构成湖州地区童装产业的进一步发展的瓶颈制约。第三，通过对“今童王”和与湖州地区童装质量的相关的案例的分析，得出相关启示，认为湖州地区童装出口贸易的重点在于提高企业产品的质量及品牌。第四，针对湖州地区童装出口贸易存在的问题提出相应的对策建议，如创建产业集群的区域品牌、提高企业自主创新能力，实现由成本竞争向品牌竞争转变的战略选择等。 关键词： Abstract After the opening policy, childrens garments production of Huzhou have been in full flourish and have become the dominant industry to accelerate the regional economic development. With the robust development of the childrens clothing industry, at the same time, some hidden problems also exposed gradually. This article mainly analysis children’s garments export trade of Huzhou. There are four parts in this article. The first part gives a simple introduction on theories about childrens clothing industry in Huzhou, cluster economy theory and the industrial colony theory, enumerates the different opinions between domestic and foreign. The second part mainly carries on the statement of the childrens clothing export trades present situation in Huzhou, analyzes the advantages and disadvantages, however, there came across a bottleneck in the further development of childrens garments production in Huzhou, for example, low technology contenting, deficiency of creativeness, lacking of brand support and backward way of marketing. In the third part, though the analysis of the case, such as K-Boy and some related cases of children garments quality’s analysis, so we can get some enlightenment. The purpose of this is to enhance the business owner pay attention to the product quality. The fourth part gives the corresponding measures to difficulties which proposed in the second chapter and the third chapter. So, it is the strategic choice to develop famous regional brand and to switch from cost competition to brand competition to