论温州中小企业国际化经营策略毕业论文.docVIP

毕业论文 （20_ _届） 论温州中小企业国际化经营策略 摘 要 温州中小企业对温州GDP的贡献达到90%以上，可见温州中小企业在温州经济中占有十分重要的地位。而温州大部分中小企业都是外向导向型，海外市场是这些中小企业的主要服务对象。但是就这些企业的国际市场进入模式的选择决策而言，我们知之甚少。本研究将以温州中小外向型企业为样本，探讨温州中小企业是如何对其国际市场进入模式的选择进行决策的。 首先本文主要通过在前人的分析中小企业国际化经营的成果基础下进行整理分析，再次分析温州中小企业国际化经营的现状及面临的威胁。接着运用了具体的案例分析，并通过温州中小企业的访谈和调查以及搜集资料来对浙江中小企业特别是温州中小企业现状进行分析，对比温州中小企业的优势和劣势提出现有的问题。最后总结出可行的策略，提出温州中小企业国际化经营的建议。 关键词：Abstract Wenzhou economy in the development process has shown a lot of new trend, foreign direct investment has become a development characteristic of Wenzhous economy. However, the Wenzhou Foreign direct investment in the development of SMEs still face many difficulties，which including both the government management system and other macro-level constraints, but also their quality of business management and other micro-level constraints. Therefore, how to get out of the development of the current bottleneck and how to promote the Wenzhou model of optimization and innovation have become the Wenzhou economy continue to develop the priority. This paper mainly small and medium enterprises in the previous analysis based on the results of international operations conducted and analyzed, Concise theoretical research, especially a variety of network management of business relationships, the use of specific case studies, And through interviews and surveys of SMEs in Wenzhou, and gather information to SMEs, especially in Wenzhou, Zhejiang analysis of the status of SMEs, compared to the advantages and disadvantages of SMEs in Wenzhou make existing problems and, finally, a feasible strategy, proposed Wenzhou Small and Medium International Operations recommendations. Keywords: SMEs; International; Strategic Analysis目 录 1中小企业国际化相关理论 1 1.1中小企业国际化的国外研究 1 1.1.1传统国际化理论 1 1.1.2中小企业国际化比较优势理论 1 1.1.3新兴的中小企业国际化理论 2 1.2中小企业国际化理论的国内研究 3 1.2.1国内关于对外直接投资理论的研究 3 1.2.2国内学者有关中小企业国际化的理论观点 4 1.3中小企业国际化相关理论的评论 4 ２ 5 2.1温州中小企业的现状分析 5 2.1.1中小企业经济增长方式正在加快向质量型、集约型转变 5 2.1.2制度创新不断深入 6 2.1.3对外投资成为温州经济的一个发展特色 6 2.2温州中小企业国际化经营现状的分析结论 7