为可持续发展推广绿色旅游外文翻译.docVIP

外文翻译 原文 PROMOTING GREEN TOURISM FOR FUTURE SUSTAINABILITY Material Source: Theoretical and Empirical Researches in Urban Management Number 8(17) / November 2010 Author: Alhilal Furqan Ahmad Puad Mat Som Rosazman Hussin Abstract Green tourism is defined as environmentally friendly tourism activities with various focuses and meanings. In a broad term, green tourism is about being an environmentally friendly tourist or providing environmentally friendly tourist services. The green tourism concept would be highly appealing to tourism enterprises and operators owing to increasing governmental pressure to improve environmental performance by adopting effective and tangible environmental management techniques. Furthermore, achievement and promotion of internationally recognized environmental awards would be instrumental to the tourism enterprises in marketing their services. As a result, many concerned and responsible parties put forward recommendations for green tourism products to regulate tourism‘s negative impacts.This conceptual paper attempts to discuss green tourism concept, green tourism certification and its processes as well explain the comparative approaches of green tourism in a few countries. Towards the end, by this green labeling, the industry can legitimately open up new areas for the more discriminating and wider range of the market, and tourists or visitors can enjoy the holiday they want with a clear conscience. Keywords: green, tourism, certification, sustainability 1. INTRODUCTION The emergence of tourism as a major industry is one of the most remarkable changes that have taken place in the global economic activity (Sinclair, 1998). Tourism is the third largest economic activity in the world (after oil and automobiles), and it is one of the fastest-growing activities (Batta, 2009). The WorldTourism Organization (WTO, 2008) projects that by the year 2010, international tour