嵊州领带业转型升级策略研究毕业论文.docVIP

毕业论文 （20_ _届） 嵊州领带业转型升级策略研究 摘 要 在美国金融危机将引发全球新一轮产业调整的关键时刻，为使嵊州领带业能在未来发展中抢占科学发展的制高点并赢得更多的战略性利益，企业需要加快转型升级以提升竞争力优势。从1984年第一家嵊州领带企业成立20多年以来，嵊州领带形成了规模巨大的产业集群。已发展成为拥有1300余家领带企业、年产领带3亿多条，产量占全国的90%，全球的40%以上，年产值超百亿元的大产业，是全球最著名的领带产业集聚地。不过，辉煌成绩的背后，却隐藏着许多问题。目前，嵊州领带产业面临着前所未有的挑战，尤其是在金融危机的冲击下，以前不曾注意的一些问题逐渐成为焦点。 本文第一章详细地分析了嵊州领带产业的发展现状及其存在的问题，第二章从正反两方面描述了金融危机对嵊州领带业的影响，第三章借鉴巴贝集团和意大利纺织业的成功经验，第四章从政府和企业两个角度提为出发点，为嵊州领带业的转型升级提出了具体的措施和相应的对策。 关键词：Abstract In America the financial crisis will trigger a new global industry adjust the critical moment, for make Shengzhou tie industry in the future developing preempted the commanding heights of the scientific development and win more strategic interests, the enterprise needs to accelerate the transformation and upgrading to enhance the competitive advantage. From 1984 first Shengzhou tie enterprises established for more than 20 years, Shengzhou tie formed a huge scale industry cluster. More than 1,300 already developed into a tie enterprise, annual output of more than 3 billion tie, the output of the national 90%, global above 40% of super 10 billion yean, the annual output of big industry, is the worlds most famous tie industry to gather. However, brilliant achievements, but hidden behind with many problems. At present, Shengzhou tie industry is facing unprecedented challenges, especially in the financial crisis, under the impact of previously never pay particular attention to some problems gradually become the focus. The first chapter detail analyzed the shengzhou tie industry development present situation and the existing problems in the second chapter, from both the positive and negative aspects of financial crisis shengzhou described the influence of tie industry for reference, the third chapter of textile industry group and Italian rule the success experience, chapter 4 from the government and enterprise two angles and puts forward the countermeasures and Suggestions for shengzhou tie industry transformation and upgrading of puts forwar