提升浙江纺织企业国际市场势力对策研究毕业论文.docVIP

毕业论文 （20_ _届） 提升浙江纺织企业国际市场势力对策研究 摘 要 随着时代的变化，世界经济也正逐渐的在向全球化发展，世界经济的全球化使得经济竞争越来越激烈，激烈的经济竞争使得对外贸易越来越重要，而且对外贸易在各国经济发展中的重要地位不断的提升，对外贸易在国民经济发展中正发挥着它强大的作用，世界经济全球化的发展让世界各国不再意味追求于其所出口产品的数量，而是开始着力提高出口产品在国际市场中的市场势力。在不完全竞争条件下，市场势力（Market Power）是一种使企业定价高于成本，特别是高于边际成本的提价能力，更直观的理解，具有市场势力的企业能够打败那些没有具有市场势力的企业，且在利润上前者也要比后者所获得的要丰厚的多。 本文共分六个部分，第一部分叙述国际市场势力的基本理论，阐述什么是市场势力；第二部分描述浙江省纺织企业国际市场势力的现状；第三部分描写浙江省纺织企业国际市场势力较弱的原因；第四部分引用NIKE公司提升国际市场势力的经验借鉴；第五部分提出提升浙江省纺织企业国际市场势力的相应的对策；最后引用实际案例。 关键词：Abstract As times change, the world economy are starting to globalization, economic globalization makes the world more and more intense economic competition, intense economic competition made foreign trade more and more important, and foreign trade in the economic development of countries Important role in the continued improvement in the economic development of foreign trade is playing a strong role in it, the development of economic globalization so that the pursuit of the world no longer means the amount to which it exports, but exports began to focus on improving Market in the international market forces. Under the conditions of imperfect competition, market forces (Market Power) is a price higher than the cost of the enterprise, in particular, ability to raise prices above marginal cost, more intuitive understanding of the enterprise with market power can defeat those who do not have market Power companies, and in the profit on the former than the latter have to be rich get more. This article is divided into six parts, the first part describes the basic theory of international market forces, describing what is market power; second part of the textile enterprises in Zhejiang Province, described the status of international market forces; the third part of the description of the textile enterprises in Zhejiang Province to enhance international market forces Difficulties; NIKE reference in Part IV of international market forces the company to enhance the experience of reference; the fifth part of the