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wDfI07#1
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ABSTRACT…．．…………………．……………．……………………………．……．．…………………………6——一一
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words．．………．……．……．…．…．…．……．……．．．．………．．37words．．…．．……．…………………．……．．．．39words．……．……．…．………．…．………．……．．……．…．．4lword……………………………………………．．43AbstractAbstractArtfulMassmethodsmethods………………………………………………………………………12useTheTheTheTheTVTheTheChinese…………………………．………………………………………………………………．5research………………………………………………．8ResearchResearchConnotationsTheThevividness44．14．24．2．14．2．24．2．34．2．4research…………………………………………………………10CoNTENTSTheTheTheTheTheTheTheTheTheTheTheTheTheandSourceadvertisin914oftheoftheoftheofresearchoverviewoftelevisionoftelevisionoftelevisionofofoftoneofofillustrativeoffabricatedoftelevisionofsentence322．I2．1．12．1．22．22．2．12．2．2oftheoftheofcosmeticofcosmeticoftelevisionofnumericalfeaturesfeaturesfeaturesfeaturesandandcosmeticdefinitionconnotationcosmetic33．13．23．355．1framework…………………………………………………………………．．12forms…………………………………………………………………．．27televisiontelevision7televisioncosmeticcharacteristicscosmeticcharacteristicscosmeticcosmeticcosmeticcosmeticcosmeticstatussentence……………………………………………………．45lexicalininininsertion11．11．1．11．1．21．1．31．211．2．11．2．21．2．31．2．41
writtenAntithesis……………………………………………………………………………………………69MusicFlexiblePersonification………………．…………………………………………………………………．．62Pun……………………………………………………………………………………………………64Parallelism……………………………………．．………………………………………．…………．674TheTheTheTheThanks…………………………………………………………………………………………………………．．99GrammaticalrhetoricalRhetoricColorFunctionThevarimion…………………………………………………………………………．54variationTheTheTheandandandStatus88．18．28．38．4andofofofdeclarativeofbalancedofofsentence……………………………．…………………．．…………．596oftelevision6．16．26．36．46．56．66．7ofofcharacteroffeaturesfeatures5．1．25．1．35．25．2．15．2．25．2．35．2．45．35．3．1collocationcasualcombination5．3．35．45．4．15．4．2collocation……………………………．………………………………575．4．3charactercosmeticcharactercharacteristics7tele
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