WebinarSouthWestFeb2012.2资料.pptVIP

AGENDA InterContinental Meetings – why? Programme components Differentiation Measurement tools Questions WHY INTERCONTINENTAL MEETINGS? Over 30% of global revenue Huge market – even today Focus 2012: MICE Opportunity to steal share Efficiency and effectiveness in selling delivering Greater consistency Differentiation OUR PROGRAMME OBJECTIVES Maximise revenue Increase Market Share Use In the Know to help differentiate Meet and exceed customer expectations THE CUSTOMER JOURNEY All elements of the InterContinental Meetings product are based on around five stages of the Custom