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乐高转型自救.pdf

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backboneofScandinavia’Smostprominent salesgrowth,thisiconic,mild-mannered toymawr W“ ebelieve wehavebrought new energy and creativity and imagination totheworldofStar WarsbymakingitLeg0,”saidLego CEO JorgenVigKnudstorpatthe company’SheadquartersiUBillund, Denmark. 癣prviatey-一hed/lDanhisotyfrimhadolsttisway W“ etakethevirtuesof R0and thevirtuesofS‘tarWars’andcreatesomething teeth. moreoptima1Outof it.”saidKnudstorp. In 1998thefirm posteditsfirst—everloss. 25 ProfitablelicensingagreementswithHollywood Impressiveresults buoyedthebusinessforafew years,butwhen TherecipeiSclearlyworking,Inthefirst anotherlOSSin2004signaledamoresustained halfoflastyear,whencash-strapped,jobs- slump,itwastim eto startrearrangingthe worriedconsumerssentz1obaltoysalesdown bricks. 5percent,Legoincreased itssales23percent t04.37billionDanishkroner,orabout$842 million. 16ADVANCED LEG0。STRANSFORMATION T‘‘herealqualityanduniquenessofthe 嚏0 ::0n5 e : Legobrickisthatithasuniversalappealand EnterKnudstorp,aformerkindergarten everybodygetsit,andIcanofcoursetake teacherand McKinsey consultanttasked absolutelynocreditforthisbecause1was with halting asalesdecline,reducingdebt 05 notevenbornwhen itwasinvented.”added and focusing on cash fl0w—allclassic Knudstorp turnaroundstuff. T“heretroaspectisdefinitelypowerful,” ButKnudstorpdidmorethanjustcutjobs saidNeedham’SMcGowan.“、^ atdadwitha and outsource manufacturingtofar—flung 10一year—oldsondoesn’thaveofndmemoriesof places1ikemeCzechRepublicandMexi

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