青海海东地区生态农产品市场及营销问题研究 论文定稿.docVIP

毕业论文 题 目： 青海海东地区生态农产品市场及 营销问题研究 学 生 姓 名： 张 友 星 学 号 0734105121 指 导 教 师： 马学梅 专 业 年 级： 2007级市场营销 所在学院和系： 财经学院工商管理系 完 成 日 期： 2011年06月9日 答 辩 日 期： 2011年06月13日 青海海东地区生态农产品市场及营销问题研究 摘 要 建设现代农业，发展农村经济，增加农民收入，是全面建设小康社会的重大任务。而大力发展生态农产品市场，加大生态农产品市场建设与可持续经营管理力度，则是推进今后青海省现代农业与农村经济健康、快速与可持续发展的必由之路和根本任务，是关系整个海东地区乃至青海省生存与发展面临的重大课题。本文在分析国内外生态农产品市场现状的基础上指出了当前深化生态农产品研究的必要性和迫切性，并就青海海东地区生态农农产品市场存在的主要的问题和应对策略进行了探讨。同时通过对青海海东地区生态农产品市场的研究,对于推动生态农产品市场需求,切实增加农民收入,具有重要意义。 关键词：青海海东地区生态农产品，营销问题，对策  HAIDONG PREFECTUER IN QINGHAI AND MARKETING OF ECOLOGICAL ISSUES OF AGRICULTURAL MARKET Abstract Modern agriculture, develop the rural economy and increasing farmers income, is building a moderately prosperous society, a major task. And to develop eco-agricultural market, and increase eco-agricultural construction and sustainable operation and man agement efforts is to promote modern agriculture and rural areas in Qinghai Province in the future economic health, the only way for rapid and sustainable development and the fundamental task of the Haidong region and the relationship between survival and development of Qinghai Province is facing a major issue. Based on the analysis of ecological agricultural products at home and abroad on the basis of market situation pointed out the necessity of deepening the study of ecological agricultural products and urgency, and to ecological agriculture, Haidong Region, Qinghai, the main agricultural market problems and coping strategies were discussed. Haidong Prefecture in Qinghai also on ecological agricultural market research, for the promotion of agricultural products Product market demand, and effectively increase their income, is of great significance. Key words: Qinghai Haidong ecological agricultural products, marketing problems