Punning_and_the_Translation_of_Puns_in_English_Advertisements英语专业毕业论文.docVIP

Punning and the Translation of Puns in English Advertisements [Abstract] Punning is one of the most common rhetorical devices used in advertisement. There are various ways to form puns in advertisements. The translation of puns is difficult because of the double meanings, and the translation of puns in advertisements is even more difficult because one must keep both the double meanings of a pun and the style of the advertisement in mind. This paper is about the techniques of punning and the translation of puns in English advertisements. It expresses the technique of pun by the ways of homophon