毕业论文Advertising Translation in Cross-cultural Perspective.docVIP

密级 学号 6111108018 院系 外国语学院 西安翻译学院 XI’AN FANYI UNIVERSITY 本科毕业论文（设计） Dissertation for Bachelor’s Degree 题 目：Advertising Translation in Cross-cultural Perspective 学生姓名： 陈 宇 指导教师： 孙 培 培 学科专业: 英 语 2010年6月 Abstract With the development of our socialist market economy since China’s opening up to the outside world, advertising industry has been developing quickly. The globalization of the world economy, China’s entry to WTO and the fast development of the internet and information communication technology make the cross-cultural communication of advertising possible. Advertising translation is of great significance in tapping the global market for products under the circumstance of globalization of world economy. Advertising translation，as a type of Cross-cultural communication and a new field of study, is receiving more and more attention．The Chinese advertisements should be translated into target language with appropriate strategy to meet the needs and expectations of the consumers．So the advertising translation plays a very important role in the development of economy．However, the translation from English to Chinese is far from our satisfaction．It still stays at a very low level． This paper pays more attention on the methods and characteristics of advertising translation and emphasizes the importance of advertising translation from Cross-cultural communication. It combines modern western translation theory and the definition and function of advertising language. It aims at exploring the skills of advertising translation from Cross-cultural perspective through the understanding of Cross-cultural communication and advertising translation. Key Words: advertising translation; cross-cultural communication; modern western translation theories; skills of advertising translation 摘要 随着我国改革开放