Ameco在北美民航维修市场的营销策略研究论文.doc

ABSTRACT This thesis analyzes the MRO market in North America region and the facts and features of Ameco current products applying the methodologies and theories of Marketing – STP theory, Marketing Environment. SWOT is used to analyze the position and competitiveness of Ameco in North America market. It is suggested that Ameco should focus its marketing efforts on airframe MRO business in the region and proposals are raised on the marketing mix. The macro and micro marketing environment of the region are studies, including economics, market volume and development tendency. The current busines