关于小微企业借助电子商务平台发展的研究.docxVIP

渤海大学本科毕业论文（设计）关于小微企业借助电子商务平台发展的研究The Research on Development of Micro-enterprises with E-commerce Platform学院（系）：专业：信息管理与信息系统学号：学生姓名：入学年度：2010年指导教师：完成日期： 2014年 5月 14日渤海大学Bohai University摘要近年来小微企业的数量在所有企业数量中占有的比例越来越高，其在国民经济中的支撑作用越来越大。我国高等院校毕业生就业压力巨大，在国家连续出台“三免三减半”、无息贷款等政策的鼓励下，一些创意服务业、高新技术服务业、农产品加工业等小微企业为高校毕业生的创业梦想实现提供了有效途径。但是，小微企业的发展受到资金、技术、人才等方面的限制，面临管理不规范、信息化水平低、竞争能力弱等问题却日益严重。在信息技术支持下，智能手机、移动互联网、二维码等信息技术得到了迅猛发展，电子商务开始全面进入人们的工作和生活，为小微企业的创建和健康发展提供了前所未有的契机。本文先从小微企业概念的界定和行业的分类入手，并介绍了电子商务概念、电子平台概念及电子商务平台的种类，然后分析了小微企业的主要特点及在国内的发展状况，进而归纳出了小微企业在该种状况下面临的困境，以及在困境下的可以抓住的新机遇，随后给出小微企业借助电子商务平台在需求上、技术上、经济上的可行性分析，接着分析了影响小微企业选择电子商务平台种类的影响因素，最后本文得出了选择电子商务平台的具体建议，希望结论能够为小微企业在选择借助电子商务平台发展时提供了较好的借鉴作用。关键词：小微企业；电子商务平台；小微企业特点；影响因素The Research on Development of Micro-enterprises with E-commerce PlatformAbstractThe number of micro-enterprises haveaccounted for a high percentage in domestic enterprises in recent years,moreoverthey act for important role in national economy.as the pressure on employment of graduates of higher education is increasing, the state has proposed the introduction of support policies on the three cutand three free,the micro enterprises such as thecreative services andhigh-tech servicesindustry and agro-industry, become aneffective way to realize the dream of young entrepreneurs. However, the development of the micro-enterprise is limited by non-standardized management,low-informatization, weak competitiveness is growing.Withinformation technology support, the information technology such as smart phones,mobile Internet and two-dimensional code has been rapidly developed e-commerce fully into peoples work and lives, that provides an unprecedented opportunity for the establishment and the healthy development of micro-enterprises The thesis firstly got started to definite the concept of micro-enterprises, e-commerce and e-commerce platform,and classify the micro-enterprises.Then analyzed the main characteristics of micro- enterprises and development in our country, and