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产品推广计划书 Product Promotion Prospectus 别克君越概述General Description of Buick LaCrosse ——Dynamic or Quiet? The Apple in Your Eyes 我公司的La CROSSE君越，集通用全球同步的先进平台、国内外优势资源和自主研发于一身，携前沿科技的领先动力和一流的安全技术为您创造纵横驰骋的驾驭快感，豪华配备与考究工艺提供舒适奢华的极品乘坐体验。Our companys LaCrosse integrates the globally synchronized advanced platform of General Motor, various domestic and foreign superior resources as well as the independent research and development, and adopts the scientific and technological leading power and the first-class safety skill, which creates for you the pleasance of driving freely and quickly, and offers you the comfortable and luxurious riding experience with its luxurious equipments and elegant craft. 君越是在2006年2月22日推出的一款全新中高档轿车，它的定位是在君威和荣御之间，主要竞争对手为天籁、雅阁等。推出君越的目的是为了取代君威的位置，占据国内中高档车市场的重要一席。 LaCrosse is a brand-new upscale passenger vehicle launched by our company in February 22, 2006. It’s positioned in between the Regal and the Royaum; main competitors are the Teana and the Accord. Our aim of launching LaCrosse is to replace the Regal and to occupy an important seat in the domestic upscale vehicle market. 产品亮点—创新设计 动感洗练 Ⅰ.Highlight of the new product——a creative design: dynamic and refined 我们这次推出的La CROSSE君越，天生激情融入血液，倾志于创新与突破；动静相得益彰，造就非凡的驾乘体验。依循别克全球最新设计理念，在东方审美情致的基础上，汇聚欧洲时尚之都的创意精粹，外观动感洗练，线条新锐流畅，勾勒出非凡的刚性美感；内部空间更以高品质建立新一代豪华基准，营造出精致而有力度，高雅而具质感的完美驾乘氛围，开创人性驾驭科技之新风尚；集成前沿科技孕铸的充沛动力与业界领先的宁静舒适科技将动静完美融合，相辅相生。气势在静中产生，动中演绎，大志从容而生。在成功的道路上，往更高的境界迈进。 The heart of our design concept for LaCrosse is to bring forth new ideas and breakthrough old ones. Its dynamism and the quiet ride it offers, as a whole, provide you an extraordinary driving and riding experience. Depending on the newest design concept of Buick group, based on Oriental aesthetic standard as well as gathering originality marrows of the European fashion cities, we designed a dynamic and refined exterior appearance for LaCrosse. LaCrosse has a vigorous and fluent outline which gives a beauty of masculine. The internal space establishes a