旅游专业毕业论文【洛阳重渡沟景区游客满意度探析】.docVIP

洛阳重渡沟风景区游客满意度探析 摘　要 随着市场经济的的不断发展,随着旅游市场竞争的进一步加剧,旅游企业能否使游客满意就决定了企业的生存与发展。相关研究表明：每100个满意的顾客会带来25个新顾客；获得一位新顾客的成本是保持一位老顾客成本的5倍。顾客满意度的高低已成为衡量企业竞争力的重要“指示器”Luoyang chongdugou Scenic Spots crossing tourism satisfaction ABSTRACT With the continuous development of the market economy and heated competition of the tourism market, whether the tourism enterprises can satisfy tourists or not will decide the survival and development of the enterprises. Some researches show that every 100 satisfied customers will bring 25 new clients and the cost of accessing a new client is 5 times of that of keeping an old one. The degree of customer satisfaction has become an important indicator to measure the competitiveness of enterprises. If we want to succeed we should focus on the tourists thoughts and feelings. And we must work out effective measures to enhance visitor satisfaction to attract more tourists. Luoyang Chong Dugou Scenic Spots have a typical representative of Luan Chuan Model”, the research on its tourist’s satisfaction is of great significance. So this thesis will choose “Analysis of Luoyang Chong Dugou Scenic Spots crossing tourism satisfaction as the title to have a preliminary study. The research contains impacts as follows: First make a survey about the development of the Luoyang Chong Dugou Scenic Spots to find out resorted problems. According to literatures about the tourists satisfaction , make up these statistical data to make clear the result of the level of the satisfaction of this area, and the main reasons that impact on the satisfaction .At last, based on these researches,crossing the analysis to work out the feasibility strategy of improving tourists’ satisfaction of Luoyang Chong Dugou Scenic Spots and make the strategy as the conclusion of this thesis. KEY WORDS：Luoyang, chongdugou scenic spots, customer satisfaction, the feasibility of measures  前　言 1 第1章 游客满意度概述 2 1.1 游客满意度的内涵 2 1.1.1 游客满意度的含义 2 1.1.2 游客满意度的重要性 4 1.2 影响游客满意度的主要因素 5 1.2.1 决定因素与结果因素 6 1.2.2