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N O V E M B E R 2 , 2 0 0 4
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V . G . N A R A Y A N A N o
Executive Compensation at General Electric
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Delivery of carrots should be tied directly to results in the area that a manager controls.
— Warren Buffett, as told to Jeffrey Immelt1
I am a CEO… I love my company. I do not believe the letters stand for: Cheat, Evade, Overcompensate.
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— Jeff Immelt2
The summer of 2003 was a hot one in Fairfield Connecticut, home of the General Electric
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Company, one of the largest and wealthiest multi-national corporations in the world. Certainly its
new CEO, Jeff Immelt, had to have been feeling some heat. After taking control of GE from its
legendary leader, Jack Welch, in 2001, Immelt presided over the slowest growth y
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