如何提高饭店企业核心竞争力论文.docVIP

湖南工业职业技术学院 Hunan Industry Polytechnic 毕 业 论 文 题 目 如何提高饭店企业核心竞争力 系 名 称 商贸旅游系 专业及班级 酒店管理S2011- 02 学生姓名 李果荣 学 号 03 指导教师 曾红艳 完成日期 2014 年 5 月 16 日 摘 要 饭店核心竞争力是在企业发展中形成的独特的能力，它主要有组织协调能力，市场营销能力，人力资源优势，以及对外影响能力优势，它的宗旨就是让顾客在消费工程中享受到最优质的服务。然而，面对经济全球化的局面，饭店企业作为旅游业发展的分支企业，饭店业在新世纪迅发展，饭店数量迅速的增加，新饭店的档次也不断的上升，饭店业的竞争进入白热化阶段，接着新经济政策的颁发，饭店企业更是受到严重的打击，饭店企业营越来越趋于被动化和单一化模式，使原来的经济发展模式已经不适用于饭店企业市场。这种情况下哪所饭店拥有别具一格的管理风格,形成具有鲜明特征的核心竞争力谁就能够在白热化的情况下异军突起在饭店业占一席之地，在核心竞争力中占头等地位的还是人才的竞争，高素质的人力资源是酒店保持持续高效发展的根本保障。随着酒店档次的不断提高，酒店员工的素质，自我发展意识观念及思想观念要求都在不断地提高。因此本文从酒店的发展现状、酒店管理方式、酒店监督激励体系等几个方面做了研究，另外针对酒店存在的问题，提出提高酒店核心竞争力的策略和措施。 [关键词] 独特的能力 人才竞争 人力资源 1 Abstract the hotel is in the development of enterprise core competence formation of the unique ability, it mainly have organization coordinated ability, marketing ability, human resources advantages, advantages and foreign influence ability, its purpose is to let customers in the consumer to enjoy the best service in the project. However, facing the situation of economic globalization, enterprises as a branch of the development of tourism, hotel hotel industry rapid development in the new century, the hotels rapidly increasing, the class of the new hotel has been rising, competition in the hotel industry entered the white-hot stage, and then the new economic policy, the hotel enterprise is hit by the severe, hotel enterprises increasingly tend to be passive and simplification model, the original economic development mode has does not apply to hotel business market. This case which hotel has unique management style, who will be able to form the core competitiveness which have distinctive features in the case of heated meteoric rise in a place in the hotel industry, in the core competitiveness of the top position or talent competition, high-quality human resources is the fundamental