LM公司发展战略与研究.docVIP

摘  要  LM 公司是一家从事矿山机械设备制造的民营企业，公司集研发、生产、销售为 一体，主要生产大、中型系列破碎机、制砂机和磨粉机，产品被广泛应用于矿业、 建材、公路、桥梁、煤炭、化工、冶金、耐火材料等行业。矿山机械设备技术含量 不高，异质化程度较低，中小企业在这种资金密集行业，竞争尤为激烈。LM 公司如 何结合公司实际情况，制定合适的总体发展战略，将成为公司在未来的竞争中制胜 的主要因素。因此，本论文的研究对 LM 公司发展具有重要的现实意义。 本文以管理学、战略管理、组织行为学等为基础，通过运用PEST分析、SCP分析、 五力模型分析、关键成功要素分析等方法对LM公司外部环境、矿山机械行业（破碎 粉磨设备）进行分析，得出企业外部环境方面存在的机遇与挑战；运用企业价值链 分析、竞争力分析、资源和能力分析等方法，对企业内部竞争能力进行分析，得出 企业的主要竞争优势和劣势；运用SWOT分析方法，结合企业外部环境中存在的机遇 和威胁以及企业的优势和劣势，得出下一步企业快速发展的具体措施。 最后，通过分析，本文认为LM公司应以增长型战略为总体战略，以差异化战略 为竞争战略，指出对以上战略进行支撑的营销、研发、人力、生产、财务和信息等 职能战略，并提出了相应的战略实施措施建议。  关键词：LM公司  SWOT分析矩阵  发展战略 I Abstract LM Company is a private enterprise producing mine machinery. It combines development, production and sales together and mainly produces large and medium-sized breakers, sand makers and pulverizing mills. The products have wide applications in many fields, such as mining industry, building materials, trafficways, bridges, coal, chemical industry, metallurgy, flame-proof materials and so on. Mining equipment does’t contain high tech, and is low degree of heterogeneity. So how to combine the companys actual situation and develop an appropriate strategy is essential for LM company to win in the future competition. Therefore, the reaserch of the thesis bears important practical significances to the development of LM Company. Based the management science, strategic management, science of organizational behaviour and so on, this paper analyses the outside circumstance of LM Company and the industry of mine machinery( breakers and pulverizing mills) and makes clear the challenges and opportunities exist outside the business by using the analyses of PEST, SCP, the Five-force Model and the pivotal criteria of success; it analyses the inner competitive power of the business and works out its main competitive advantages and disadvantages through the analyses of the value chain, competitive power, resources and abilities and so on; it reaches the next specific approach of the rapid development of the