试论中美合资企业企业文化建设对策的研究.docVIP

xxx学院本科毕业论文 中美合资企业企业文化建设对策研究 学生姓名： xx 学生学号： 院 （系）： 经济与管理学院 年级专业： 国际经济与贸易 指导教师： xxx 教授 二〇一三年六月 摘 要 在经济全球化的新形势下，企业文化的竞争成为市场竞争的核心内容，跨国企业综合实力的强弱就体现在企业文化方面。本文通过对企业文化建设和跨文化企业文化建设的理论研究，分析中美合资企业企业文化差异及中美合资企业文化建设的现状，通过结合相关案例，分析中美合资企业企业文化建设所取得的经验和所存在的问题，并提出成立专门的企业文化建设机构；分析合资企业内部文化差异，有效地进行企业文化选择；确立统一的规章制度和行为规范等解决这些问题的相关对策。 本文共分为五章，第一章和第二章分别对企业文化和跨文化企业文化的相关问题进行概述，重点分析了企业文化的功能和影响因素以及跨文化企业文化建设的重要性和难点。第三章对比分析了中美文化以及中美企业文化的差异。第四章通过三个案例重点分析中美合资企业企业文化建设所面临的问题。最后一章针对前文分析的中美合资企业企业文化建设所面临的问题，提出相应的对策。 关键词 中美合资企业，跨文化企业文化，文化差异，文化融合 ABSTRACT In the new situation of economic globalization ,the corporate culture of competition to become the core of market competition ,the strength of the comprehensive strength of multinational corporations is reflected in the corporate culture .This article based on the corporate culture and the cross-culture theory of corporate culture research ,analysis of sino-us joint venture enterprise cultural differences and the present situation of the sino-us joint venture enterprise culture construction ,by combining with the related cases ,analysis of sino-us joint venture enterprise culture construction experience and the existing problems ,and puts forward the relevant countermeasures to solve these problems .For example :set up a special enterprise culture construction ;Analysis of internal cultural differences in joint venture ,and effectively select the corporate culture ;Establishing unified rules and regulations and code of conduct ,etc. This paper is divided into five chapters ,the first chapter and second chapter ,respectively ,summarized the related problems of the enterprise culture and cross-cultural enterprise culture ,analyzed the importance and difficulty of the function and influence factors of enterprise culture and cross-cultural enterprise culture construction .The third chapter comparative analysis the different culture between China and the United States and th