迈斯林品牌形象视觉传达设计与应用.pdf

Classified Index: University Code: 10075 U.D.C: NO: A Dissertation for the Degree of M. Arts Visual Transmission Design and Application of Brand Image C a n d i d a t e ：Liang Qiushi Supervisor ：Prof.Hou Zhigang Academic Degree Applied ：Professional Degree Speciality ：Master of Fine Arts University ：Hebei University Date of Oral Examination ：May,2014 摘 要 摘 要 品牌形象视觉传达的设计与应用是本次论文研究的主题。论文首先对建立品牌形 象的重要意义进行分析和阐述，阐明品牌形象的视觉传达对品牌发展的重要性。其次 结合案例进行品牌形象的定位分析和创意理念提升，最后通过对案例的分析和对品牌 形象视觉传达及市场的把握，进行对品牌形象视觉传达设计与应用的总结和定性说明。 整体论文以企业识别系统作为导线，引发对视觉传播的深度思考和分析说明。 本论文采用理论研究与设计案例想结合的方式，对品牌形象视觉识别系统的定位、 分析及设计过程进行探讨，深化设计认识，明确设计思路，以市场和传播为方向进行 说明。最后，结合以上的研究总结，对品牌形象的视觉传达设计及应用进行论述探讨， 为品牌形象的建设提供借鉴和参考。 关键词：品牌形象 标志 VI 设计 I Abstract Abstract Design and application of visual brand image transmission is the topic of this paper. Firstly, significance of brand image establishment and importance of visual transmission of brand image to the brand development are analyzed and expounded. Secondly, through combining a case, brand image positioning and creative concept promotion are analyzed. Finally, summery and qualitative description of design and application of visual brand image transmission are given based on case analysis and market mastery of visual brand image transmission. This paper, with enterprise identification system as the conductor, inspires in-depth thinking and a