商务交际英语（上）第一章.pptVIP

商务交际英语（上）第一章 责任教师：陈彦彦 Tel：0551-3627111 E-mail:yanyanchen2006@126.com Contents 1.The case study The story about Ann 开篇讲的是刚从美国一所商学院毕业的女学生Ann到IBM做前台接待员的故事。她在这个岗位上干了刚三个月，工作态度就从一开始的满腔热情，认真负责变成兴致减少，不认真工作。具体表现为不再热情招呼来往的人；录入的文件有错误；上班期间玩电脑游戏。 2. Communication : Its Impotance and Roles in Your Life 2.1 What is communication? The process you use to send and interpret messages so that they are understood is called communication. 2.2 Why communication is important? Adults spend two-thirds of each day communicating. Responding to friends, maintaining relationships with coworkers, and supervisors, interpreting messages, and persuading customers are all ways people interact. 2.3 What is the purpose of commutation? 1）To establish and build goodwill: any communication that helps to develop a better relationship between you and your receivers builds goodwill. 2）To persuade: if you are a good communicator, you can persuade somebody from doing wrong things and he is convinced to do so. 3）To obtain or share information: as most voluble resources, communication is obtained and shared though the way of commutation. 2.3 What is the purpose of commutation? 4)To establish personal effectiveness: when you receive a massage that is accurate, easy to understand, and error-free, you form a positive image of the sender. If you receive a message that is full of errors, you suspect that the sender is careless or thoughtless. Thus, whether in social, academic, or professional setting, a positive image is very important. 5)To build self-esteem: positive comments and reactions from others causes you feel good about yourself and make you more confident, thus you have more chance to success 2.4 The process of communication 2.4 The process of communication The communication process consists of five components: the sender, the message, the receiver, the feedback and the channel. 2.4 The process of communication The Sender ----a person or thing that originates a message a