基于网络开展市场营销双语教学的研究论文.pdfVIP

基于网络开展市场营销双语教学的研究 陈方英 泰山学院旅游与资源环境系 ChenFangyingnowsheisaassociateprofessoroftourismresourcesand environmentdepartmentatTaishanUniversity 内容摘要：在网络资源辅助教学环境下，学生有更多、更好的语言学习环境，有更多 的学习时间和学习内容的选择。本文在分析基于网络资源开展市场营销学双语教学的优势和 可行性的基础上，对利用网络资源开展经济管理学专业市场营销的双语教学实践进行研究， 探讨如何在网络环境下提高市场营销双语教学的效益，提高教学质量。 关键词：双语教学；网络化；市场营销 ResearchontheBilingualEducationof MarketingBasedonnetworkSource ChenFangying MaMing Abstract:Withtheassistanceofnet work,studentscangetaccesstofriendlylan guagelearningenvironment,flexibletimear rangementandvariouslearningcontentto choose.Thispaperanalyzesthedominance andpossibilityofthebilingualcourseof marketingonthebasisofnetworkresources. Somepracticalstrategiesareputforwardon thenetworkenvironmentofbilingualteaching andlearningofmarketinginorderthatthe teachersandstudentswillutilizeautonomyto improvetheefficiencywiththehelpof internet. Keywords: bilingualteachingand learning;network;marketing L~U~ O~ ~ ~systemand . ~] ~ ~ lizedlearningspac educationhavedif hhasbeen~ ~xtbookscha :arch-based ketinvesti~ ofmarketing ~odem dist ?ecification cantakeaI Atthesa~ tucations~ elativelyle., ~.~o ~ ~. wolanguages 3gressofteacl ,,,~,-,,.,i.~r~h S~~$C rehted~ ,tandba ~encyinboththe ~ledgein~pecializ~ ateknowledgeit toMarke~ 0ulxithis~